PGA Tour adding new CEO role, commissioner Jay Monahan announces

PGA Tour commissioner Jay Monahan announced Tuesday that the organization is launching a search for a new CEO.

Monahan delivered the news in an end-of-year message to fans that was posted on the Tour’s social-media channels.

“We’re bringing new perspectives onto our team to realize the incredible opportunities ahead for our sport,” Monahan said. “We can learn so much from the world of sport and entertainment, and I’m excited to meet candidates for this important new role.”

Monahan will remain commissioner and serve on the board of both the PGA Tour and the Tour’s new for-profit arm, PGA Tour Enterprises.

The new CEO would be tasked with growing the commercial side of the business, particularly after PGA Tour Enterprises received an initial investment of $1.5 billion from the Strategic Sports Group, with the possibility of another $1.5 billion later.

The personnel changes come at a critical time for the Tour, which is reportedly nearing a deal with the Saudi Public Investment Fund that would help reunify the game.

“This is a signal that we’re on the right track,” said Andy Weitz, the Tour’s chief marketing and communications officer. “This is another example of making sure we have the right people in the right roles. To come together and really create some exciting experiences for fans in 2025 and beyond.”

Weitz added that the Tour will share more news on the Tour-PIF front “hopefully in the new year.”